Top News

Trouble in Paradise with a Capital T

We have got Trouble with a capital T.

Yes we have some big trouble brewing and happening right now even in the massage profession. Here is the background: Number of Massage Schools Number of massage schools 1985 = 50 Number of Massage schools 1995 = 316 Number of Massage Schools 2004 = 1346 Massage Envy started in about 2002 by John Leonisio who […]

Massage Business Basics

Setting Your Massage Fees

Setting your massage fees is one of the most basic things yet the most complicated.  You want to set your fees low enough so that you will get a steady stream of clients but not too high that you are not affordable by most people.  You also want to be able to make a living, […]

Websites that work for Massage Therapists

Online Scheduling Software for Massage Therapists

Online Scheduling Software for Massage Therapists is an important tool for your massage business.  With online scheduling it frees up your time and lets clients book appointments directly from your website. There are so many different systems that is really difficult to choose.  You just have to start testing them one by one to see […]

Your Website Needs to Work!

WordPress Settings

WordPress Websites for Massage Therapists

WordPress is being used more and more by massage therapists to create their website.  WordPress is actually software that was created for blogging but because it is easy to learn and use it can be used to create a website along with a blog for your massage business.  You will have to do some work […]

Google wants Content!

Feed Google with Content

There is nothing better than feeding that Google Monster that we have all come to love and hate, with Content.  Content is really what the internet is all about.  People want to find information.  When you can provide a solution to their problem ( their search) and they can find that info easily (in the […]

Referral Marketing: Your People Have People Who Have People

How to get massage clients to rebook

Getting Massage Clients to rebook or come in again is the easiest way to build a massage business. Why is rebooking important?  Getting regular clients will create a client base for you to work off of and give you some level of security in your massage business.   You will use less resources trying to get […]

Are your referrals getting to you?

Getting referrals from clients or other health care professionals can be a big part of building and maintaining a massage business.  Connecting with people and developing a relationship with them is the foundation of a referral network. Every client you work on has the potential to refer many people to you.  They will go back […]

Self Care : Take Care of Yourself so You can Give Care to Others

Climbing out of the money fog

For some reason money seems to be a big issue for many massage therapists.  Many come to the profession because they want to “help’ others.  Helping others seems to become equated with you can’t make money for helping people.  It is common to hear ” I am not in this for the money” or “I […]

The Meaning of Money

Money and how to create a solid massage business that keeps making money is one of the biggest challenges for massage therapists.  The thing is that the meaning of money is so filled with so many old beliefs and emotional ties that it makes money look like the bad guy.  People equate making money with […]

Ethics/Supervision : Getting Clear and Getting Support

Powerful Policies

Create Powerful Policies

Massage Cancellation and no show policies are perhaps the most important part of your massage business framework. Your business framework is what supports you in the process of doing business. These policies also bring up strong emotions and challenges in doing so.  How you set your cancellation and no show policies will affect the whole […]

Powerful Policies

Create Powerful Policies

Massage Cancellation and no show policies are perhaps the most important part of your massage business framework. Your business framework is what supports you in the process of doing business. These policies also bring up strong emotions and challenges in doing so.  How you set your cancellation and no show policies will affect the whole […]

Massage Insurance Billing: Putting the Care Back in Health Care

massageinsurancebillingdarkside

The Dark Side of Massage Insurance Billing

I know I am always talking about massage insurance billing and how it is one of the things that has allowed me to stay in business now since 1989, but there is the other side of billing insurance: The headaches with insurance companies, healthcare changes, working with doctors/lawyers and things like how clients deal with […]