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How to Start and run a Mobile Massage Business

A Mobile massage business is a type of massage business that goes out to people’s homes, hotels or other such facilities to bring massage to the massage client!  It can be just about anywhere – a party for weddings, going into senior facilities, going into offices or companies where people need massage.  I have even […]

Massage Business Basics

Massage Business Basics

Understanding Massage Business Basics will help you in creating a strong foundation for your massage business.  Reading and learning everything you can about business will be an ongoing process and it will never end.  There is always something new to learn. Here are some of the business basics to get you started: Figure out Your […]

Raising your rates for massage

Raising your rates for massage can be an intimidating experience for massage therapists.  I recommend that you raise your rates every few years.  It is really a part of good self care while also just being a part of running a business. The cost of living goes up and your expenses go up each year […]

Your Website Needs to Work!

Website Tier Structure

DIY Websites – Step by Step Massage Websites

Your website can be your main source of clients!  It is also a great educational tool and helps build trust with readers helping to get more clients in the door! Here is my step by step outline used in the DIY Websites Class! Choose a domain name.   A domain name is part of optimizing a […]

EAT

Is Your Website Good Enough to E-A-T?

Now your website needs to be good enough to E-A-T…that is it has to pass the guidelines that were just released by Google called E-A-T  (“Expertise, Authoritativeness or Trustworthiness”): High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. What makes a page Highest quality? We require at least […]

Referral Marketing: Your People Have People Who Have People

The Art of Getting Referrals to Build your Massage Business

Getting clients through building a referral network (aka. word-of-mouth) is really an art form.  Getting this down will mean that your business will basically build itself. You have to start thinking about who is most likely to refer clients to you for massage.  You have to start thinking about who you actually even want referrals […]

How to get massage clients to rebook

Getting Massage Clients to rebook or come in again is the easiest way to build a massage business. Why is rebooking important?  Getting regular clients will create a client base for you to work off of and give you some level of security in your massage business.   You will use less resources trying to get […]

Start With Your Website

Website Tier Structure

DIY Websites – Step by Step Massage Websites

Your website can be your main source of clients!  It is also a great educational tool and helps build trust with readers helping to get more clients in the door! Here is my step by step outline used in the DIY Websites Class! Choose a domain name.   A domain name is part of optimizing a […]

EAT

Is Your Website Good Enough to E-A-T?

Now your website needs to be good enough to E-A-T…that is it has to pass the guidelines that were just released by Google called E-A-T  (“Expertise, Authoritativeness or Trustworthiness”): High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. What makes a page Highest quality? We require at least […]

Ethics/Supervision : Getting Clear and Getting Support

Powerful Policies

Create Powerful Policies

Massage Cancellation and no show policies are perhaps the most important part of your massage business framework. Your business framework is what supports you in the process of doing business. These policies also bring up strong emotions and challenges in doing so.  How you set your cancellation and no show policies will affect the whole […]

Powerful Policies

Create Powerful Policies

Massage Cancellation and no show policies are perhaps the most important part of your massage business framework. Your business framework is what supports you in the process of doing business. These policies also bring up strong emotions and challenges in doing so.  How you set your cancellation and no show policies will affect the whole […]

Massage Insurance Billing: Putting the Care Back in Health Care

massageinsurancebillingdarkside

The Dark Side of Massage Insurance Billing

I know I am always talking about massage insurance billing and how it is one of the things that has allowed me to stay in business now since 1989, but there is the other side of billing insurance: The headaches with insurance companies, healthcare changes, working with doctors/lawyers and things like how clients deal with […]