Building a Successful Massage Business starts with creating a strong foundation for your business - one that it can grow on for years and years to come. It will be able to withstand the many ups and downs of the economy as well as any personal challenges you might face in the process. A strong foundation will rest on your vision for your business and having a clear vision of your Ideal Massage Client . The Ideal Massage Client will appreciate you and be loyal to you through many years and … Read More...
Yes we have some big trouble brewing and happening right now even in the massage profession. Here is the background: Number of Massage Schools Number of massage schools 1985 = 50 Number of Massage schools 1995 = 316 Number of Massage Schools 2004 = 1346 Massage Envy started in about 2002 by John Leonisio who […]
Massage Business Basics
Setting your massage fees is one of the most basic things yet the most complicated. You want to set your fees low enough so that you will get a steady stream of clients but not too high that you are not affordable by most people. You also want to be able to make a living, […]
Online Scheduling Software for Massage Therapists is an important tool for your massage business. With online scheduling it frees up your time and lets clients book appointments directly from your website. There are so many different systems that is really difficult to choose. You just have to start testing them one by one to see […]
Your Website Needs to Work!
Now your website needs to be good enough to E-A-T…that is it has to pass the guidelines that were just released by Google called E-A-T (“Expertise, Authoritativeness or Trustworthiness”): High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic. What makes a page Highest quality? We require at least […]
WordPress is being used more and more by massage therapists to create their website. WordPress is actually software that was created for blogging but because it is easy to learn and use it can be used to create a website along with a blog for your massage business. You will have to do some work […]
Referral Marketing: Your People Have People Who Have People
Getting Massage Clients to rebook or come in again is the easiest way to build a massage business. Why is rebooking important? Getting regular clients will create a client base for you to work off of and give you some level of security in your massage business. You will use less resources trying to get […]
Getting referrals from clients or other health care professionals can be a big part of building and maintaining a massage business. Connecting with people and developing a relationship with them is the foundation of a referral network. Every client you work on has the potential to refer many people to you. They will go back […]
Self Care : Take Care of Yourself so You can Give Care to Others
For some reason money seems to be a big issue for many massage therapists. Many come to the profession because they want to “help’ others. Helping others seems to become equated with you can’t make money for helping people. It is common to hear ” I am not in this for the money” or “I […]
Money and how to create a solid massage business that keeps making money is one of the biggest challenges for massage therapists. The thing is that the meaning of money is so filled with so many old beliefs and emotional ties that it makes money look like the bad guy. People equate making money with […]