Massage Practice Builder » Julie Onofrio

Spending Plans for a massage business

Julie Onofrio — Tue, 10 Jan 2012 04:00:11 +0000

Every year I track my income and expenses on what is called a spending plan. I learned this from a money coach – Mikelann Valterra who I worked with for a few years. The system is quite unique in that it isn’t about creating a budget but it is about creating a plan of what you want in your life and in your business and learning to put it all together to make ends meet and also get ahead of the game. For most of my career, I spent it just wishing that it were so and thinking that the

Goodbye 2011!

Julie Onofrio — Mon, 26 Dec 2011 18:12:27 +0000

This year has been a struggle to say the least! I feel like I am waiting for the New Year! I have already been planning for the New Year since Thanksgiving. Working on plans for my website -www.massage-career-guides.com which is done using Site Build it! will be my focus for the year. I am not quite sure what to do with this site which is done using WordPress. It just doesn’t get the same results at all. The way a blog is set up navigation wise is not as efficient as an SBI! website. I get close to the same

The scoop on massage websites

Julie Onofrio — Tue, 08 Nov 2011 03:54:58 +0000

After another day of reviewing websites for people on my Facebook page – Massage Practice Builder – there seems to be a few themes appearing so I just thought I would address them here. If your website is not at the top of the first page of search results for your keyword – massage your city – you are toast! Don’t even bother with the website really if you are not going to put the time into it to make it happen either really. Yes that may seem a little harsh. When you do

The easy way to build a massage business

Julie Onofrio — Mon, 29 Aug 2011 21:47:45 +0000

The easy way to build a massage business – is there really one? I think so. I have tried many things through the years – sending flyers out throughout the offices nearby, sending newsletters out, sending Christmas cards, doing free chair massage open houses and I can honestly say none of those things really did much for building my practice. The main things that have kept me busy for the last 24 years is being able to bill insurance for massage and having an search engine optimized and content rich website that works to get me clients

Raising your rates for massage

Julie Onofrio — Sun, 21 Aug 2011 01:50:40 +0000

Raising your rates for massage can be an intimidating experience for massage therapists. I recommend that you raise your rates every few years. It is really a part of good self care. The cost of living goes up and your expenses go up each year so it is important that your business be able to meet your demands for money and heck you need to be able to stay in business. One of the biggest challenges in raising your rates is that you will be faced with the possibility of losing clients. No matter what you do,

Simple SEO- here a link, there a link, everywhere a link (link)

Julie Onofrio — Sun, 07 Aug 2011 19:05:35 +0000

One of the challenges for many MT is getting people to your website so that they can learn about you and what you do. Part of getting people to your website requires that you have a general understanding of search engine optimization (SEO). For some crazy reason, Google and other search engines think that when there are other sites that link to your site, it makes your website look like a much better site. Search engines jobs are to find the best results for their users so the more links that you can have going to your

Massage Insurance Billing

Julie Onofrio — Sat, 30 Jul 2011 23:42:47 +0000

Insurance Billing can be a good way to keep your massage business going or to help it grow. If you don’t have enough clients and are constantly struggling it might be a good way to stabilize your business and make ends meet or even make being a massage therapist very profitable. The thing is that there are many things that you need to know in order to bill your massage services to an insurance company and there is a learning curve to it all. Once you get the concepts down and have worked

Buying a Smartphone or finding a Massage therapist

Julie Onofrio — Sun, 17 Jul 2011 18:51:16 +0000

Buying a smartphone is a very overwhelming process unless you work for a cell phone carrier or read Cell phone today on a regular basis. The number of phones, plans, carriers makes it impossible to compare apples to apples. I experienced this first hand researching phones for the last three months or so. I started with asking all of my friends and even some clients , which phones they had and which service they had. Everyone had a different phone but some used the same carrier but they all had different experiences of using that carrier and phone. I went

How to use the ABMP website builder

Julie Onofrio — Fri, 08 Apr 2011 18:38:02 +0000

The ABMP website builder is a part of your ABMP membership. It is a good place to start playing with websites and learning about creating them. The first thing you need to think about and research when you are creating any website is what keywords people will be using to search for you right before they find your website. It is usually some combination of ‘Massage, your city”. You can actually research the keywords that people are using to find out how many are searching for your massage services in your area so that you can get the right combination.

What do you desire in a Job?

Julie Onofrio — Sat, 02 Apr 2011 20:42:43 +0000

The first step on your way to finding or creating your dream massage job is to take a good look at you self and your desires. It is desire that will fuel your actions that you take in finding or not finding a job in massage. Having a desire – a burning desire – will spur you on when you are faced with challenges in your search for a job in massage. So often people will just be happy with taking the first job that comes along or any job. If you take the time to do your research and