Raising your rates for massage

Raising your rates for massage can be an intimidating experience for massage therapists.  I recommend that you raise your rates every few years.  It is really a part of good self care while also just being a part of running a business. The cost of living goes up and your expenses go up each year […]

Massage Business Plans

Massage Business Plans

When starting a massage business you can start with a simple massage business plan to help you gather your thoughts and ideas about what you see for yourself and your massage business.  As a sole proprietor, doing this once a year or more if needed can help keep you on track for starting and building […]

Setting Your Massage Fees

Setting your massage fees is one of the most basic things yet the most complicated.  You want to set your fees low enough so that you will get a steady stream of clients but not too high that you are not affordable by most people.  You also want to be able to make a living, […]

Groupon or not to Groupon – that is the question.

Groupon/Group buying for massage therapists

Groupon and group buying is becoming the new online marketing tool for many companies.  The group buying process is offered by many companies like Groupon.com, livingsocial.com, amazon local and mycouponbuilder.com.  (There are also many others!)  Offering massage services through one of these companies can drive clients to your door but it can also be at […]

It is all in a massage business name

massage business names

Choosing a Massage business name requires careful thought and planning. Your name will carry with you for a long time even if you decide to change it.  I share an office space with someone who used to have the name -Swedish, Sports and Therapeutic Massage which she started in 1984.  Her business name has actually […]

What’s the Value of a Massage Today?

How much is a massage really worth?  What is the value of a massage today? I have heard so many massage therapist complaining about how groupon offers and franchise prices are driving down the value of a massage.  The value of a massage is only what someone will pay for it.  Many people will still […]