Getting traffic to your Massage Website

Getting traffic to your massage website is one of the challenges with websites these days.  A website that doesn’t get any traffic or doesn’t get found by the search engines is not worth creating.

What search engines and people like is information – that is the driving force of the internet.  That means the more content you can create for your website the better for both the search engines and your visitors.  Search engines jobs are to find the best content that will match the keywords that people will use to find things.  You visitors (potential clients) will like to see more info than other basic calling card types of website so that they can learn more about you and see if you are a match for their needs.  Creating content (pages or articles) is how it is done.  It builds trust with your potential clients so that they are more willing to make the call for the appointment.

There are many things that you will have to do with your website in order to get the traffic you need to get clients.  Not every visitor will become a client.  Actually very few will because many people will start finding your website articles from across the country and even around the world.

It begins with doing some research to find out what the best keywords are for your website pages.  Everything online is about keywords.  They match the information to what people are searching for.  The main keyword that you will want to get found for is something like “massage, your city” or “massage, your area of town”.  Those words should first be put into your domain name for starters and also be in the metatags of your homepage.  Here is more info on domain names and choosing the best domain name for your massage business website. The metatags are the hidden parts of a page that only the search engines see.  You can also see them if you go to your browser and click on “Page” in IE 8 and then “view source” or something like that.  That will show you the code that is used in any webpage/website you are on.  Here is some more info on using metatags.

So writing content is what it is all about and writing content about keywords that apply to your business are also important.  You can research keywords by using this free keyword tool.  It will tell you what words are being used by people when they do search for something.  Put your main keywords – massage, your city  – into the Google Keyword Tool.  I prefer to use the link called “Previous Interface ” in the top right hand corner.  (If you are using Site Build it! you won’t have to do this- you will be using the software included with it called Brainstormit and will be getting more assistance in finding the right keywords to be using for your website.)

When you find some keywords that you would like to write about you then just start creating pages.  You can also do the reverse and think about what pages you want to create info on and then see what keywords people are using in relation to that topic that will be a better pick.  The thing about using the Google Keyword tool though is that you have to do more deciphering.  The best keyword may not be the first word with the highest results.  If you just put in the word massage – there are too many searches being done and too many pages that are listed in the results section of a search.  You won’t be able to get top listings for that keyword unless you write a thousand pages and get about 5000 other sites to link to you.  Even then you don’t have much of a chance.  See also the page on website content for more info.

After you plan or choose your keywords you have to know how to use them strategically in your pages.  Every page has metatags that I mentioned before.  You use them in the metatags in the way I previously wrote about.   So the other thing is that you also need to have an xml sitemap installed on your website.  This is a special file created in a special way that allows search engines to further see what is on your website.  You also submit that sitemap to the search engines.  Everytime you add a new page it needs to be updated.  Site Build it! will automatically do that for you and so will WordPress when you set it up correctly.  That is why I prefer using those two things for creating websites.

So all it really is doing is connecting your content to the search engines!  In the meantime – your readers will be loving it!

The next part of getting traffic to your massage website is about getting other sites to link to you.  For some strange reason search engines rank your website by how many other sites link to you and rate them accordingly.  If you go online and go to some of the websites that show up first on the SE for your keywords you will be able to see how many other sites are linked to them.  You can do that by doing a search on Yahoo! for     linksdomain:and then put the url     .  You can do that for any site and it will show you the links that are on various websites that link to that site.   Try it now!

So if the site that comes up first for your keyword has 300 links going to it – your goal will be to get more links to your website in order to give it a better chance of beating out that top listing.  It isn’t iron clad though but if you do all of the other things you have the best chance of making it so!

The best ways to get other sites to link to you are:

1. To submit your website to free directories.
2. Write and submit articles that have links to your website to article directories such as www.ezinearticles.com, www.selfgrowth.com, www.goarticles.com
3. Use tools like squidoo.com or hubpages.com
4. Give answers on Yahoo! answers and write your link
5. Ask other businesses in your area to link to you.
6. Ask doctors or other health care professionals to link to you
7. Write articles on other health care providers websites with a link to your website.

That is the basic formula – Write Content – Get Traffic- and get as many clients as you can handle.

And here is the real key with all this linking strategy – Use the keywords that you want to get found for in the actual text of the link.   For example:  If I want to get found for the keyword massage website I will use those words as I just did and make them into the link to a page on massage websites.

Related posts:

1. Start a Website
2. Making money with your massage business website
3. Website Services/hosting
4. Content for Your Website
5. Meta-tags