The ABMP website builder is a part of your ABMP membership. It is a good place to start playing with websites and learning about creating them. The first thing you need to think about and research when you are creating any website is what keywords people will be using to search for you right before they find your website. It is usually some combination of ‘Massage, your city”. You can actually research the keywords that people are using to find out how many are searching for your massage services in your area so that you can get the right combination. You can use the free Google Keyword Tool.
Your keywords are everything to getting your site found and will need to be used in your website effectively so that the search engines will find you.
The first step is use your keyword in your url (domain name). With ABMP it will be something like http://seattle-massage.massagetherapy.com/ You can get a real domain and use it for your ABMP site. Again think of your keywords when choosing a domain name. It does not need to be the name of your business and actually should not be if your business name does not include your keywords! Here is more info on choosing a domain name.
After you get your keywords narrowed down and choose your url, you will then be using those same keywords in the pages of your website. ABMP has a section at the top of each page that will allow you to use the keywords there. The trick to using the keywords is to use the exact keyword in the first section of your Page Name, Title, Description and Keywords. On the homepage, ABMP does not allow you to create a page name and only uses the word “Home” which is too bad as adding your keyword there can help in search engine optimization. You can add the page name to the other pages. Here is an example on how to use the keywords (click on images to enlarge):
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