studied massage therapists across the country to try to uncover just what it took to be a successful massage therapist.
What she discovered was that what made the difference in creating a successful practice had nothing to do with the amount of money one spent on marketing and advertising, but was more about the quality of the therapist.
The things that she found to be most important were:
- Having a desire to serve.
- The commitment to succeed.
- A strong emphasis on Professionalism
- A commitment to Excellent Customer Service