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Massage Business Plans
Massage Business Plans can help you create a plan for your massage business and help you set goals for yourself. In most cases your business plan can be just a simple plan that only you see. If you are trying to get funding from a bank or other company you will need to write a more formal business plan. In that case I recommend that you work with someone with more skills in creating a financial plan and getting more details to show the lender that you are responsible.
In general, you can just create a very simple business plan for yourself. I have a complete section on it on my other site Massage Career Guides that you can refer to for more information. The basic formula will be something like this:
The basic steps for creating a massage business plan are:
1. General Overview: Vision/Mission/Purpose and Values Statement . A vision statement is a few sentences that sums up what you see is possible in your business. It pulls you forward when the going gets tough and keeps you on track.
A purpose statement will talk about the things you will need to learn or become in order to fulfill your vision. You might need to take classes in marketing, website design, public speaking, massage techniques or whatever.
The mission statement will outline the specific steps you need to take to fulfill the vision and purpose. (Think about the phrase – ‘on a mission’)
2. Who Will Your Clients Be? Who is Your Ideal Client? What does your Ideal Massage Business Look like? It is not only about demographics but what your client values.
3. How will You Get Clients? Marketing, advertising and work of mouth is how you will get clients. Creating a marketing plan that is in tune with your vision and mission statements will allow you to make better decisions about your business and clients.
4. Financial Projections – what will your expenses be and how much do you plan to make?
5. Marketing Analysis. Doing a Marketing Analysis will help you understand what people want or if they even do want massage services. You can start by actually going door to door in your neighborhood and asking people for their feedback on specifically designed questions about massage. You can also do market research by using some keyword search tools and find out how many people are looking for massage online in your area.
You can also find more help in a few books -Business Mastery by Cherie Sohnen-Moe is highly recommended.
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