Massage Website Homepage

Your massage website homepage is one of the most important pages of your website. It is usually the page that most people will land on when they search for a massage therapist or when they visit after seeing the address on your marketing material. While design is somewhat important it isn’t everything. What your website says is what will get the potential clients attention or not. Your website will give people an idea who you are and introduce them to your work. Your visitors should know exactly what your site is about just from seeing the homepage. People have a very short attention span. You goal will be to get them interested enough to stay and read the rest of your site and make the call for the appointment.

The biggest mistakes people make are having the main homepage be all about themselves. They will start out with thanks for visiting MY site. I am a massage therapist in this city and I have all of this training. Honestly people don’t really care when they don’t know you. What everyone really wants is to know what is in it for them. If people find your site through a web search they are also usually looking for a solution to your problem. They want to know if you can help them with their problem which is usually some form of stress or pain. They want to know if you know your stuff and are experienced in dealing with whatever condition they may have. They want to know what is in it for me! (WIIFM!) They don’t want to know about you yet. They don’t care about you yet- sorry. They may not even have been looking for you but found your site through a search. Again, they just want to know what you can do for them.

The best way to do that is to create a one or two sentence headline or first few sentences for that page. Think about what solution you provide? What do you do that sets you apart from all of the other massage therapists? What is unique about your technique or service that can help them solve their problem?

Being able to put yourself in your clients shoes will help you in creating your massage website homepage and actually the rest of the site too. You have to also forget what you learned in massage school for the most part to talk to people on their own level. They don’t care if their circulation is increased or not. They only care about their pain or stress or whatever they are dealing with.

People are also scanners. Write simply and make it easy to read.

Some other important components of your massage website homepage are:

Talk about what results you like to achieve or have achieved
Having a call to action. Ask them to call you for an appointment or to ask you questions or for a free consultation.
If they aren’t going to call yet, ask them to sign up for your email newsletter in which you will tell them about special offers or more about health.
Have your contact info on the page clearly near the top if you can.
Tell people how to best get a hold of you.
Have a picture of you or of your office. Be sure it is a nice headshot or of you doing massage, not showing too much cleavage if female.
Clear navigation to the other sections of your site and be able to get back to the homepage
Use Google Anayltics to track your traffic and the patterns of your visitors. It is free to use. You just sign up and they give you the code to put on the pages. It will tell you what pages people are clicking on and are interested in.

Then create a content rich website writing as many pages as you can about health, massage, how muscles work, various diseases and conditions, stress and things like that. It isn’t anything different than the things you should already be telling your clients anyway. Just put it all down in writing for your website. When people see that much information they usually say “Wow! I want that person to work with me- they really know what they are doing.” You look like the expert – and you are the expert whether or not you want to call yourself that. It isn’t about being egotistical. It is just showing you know what you are talking about and what you are doing.

The main purpose of the whole website itself is to build trust and build relationships online with potential clients. You build trust though being the expert and providing the info that will make people feel comfortable about coming to see you for a massage. Since massage is such a personal thing, it is about making your website a personal place for people to warm up to you. When done correctly, your website will be the major source of clients for you. The higher the trust the more likely people are to want a massage from you. You won’t have to be selling yourself to potential clients. Clients will be automatically drawn to you when you have a content rich website. The search engines also love it and they will like your site and give it top rankings in the results – meaning you will have a better chance of being the first listing on the top of the first page of search results for “massage your city”.

It is also about writing for your “Ideal massage client”. When you have a clear picture of who that is, you can then write specifically for them. It isn’t all about a specific population or with a specific disease. It is about working with people who really value their health and their body, mind and spirit and are willing to invest in themselves through massage.

The other things you can do after you create a compelling massage website homepage is to be sure to ask them to call you. Most websites I look at forget to ask people to call. Ending a page with a call to action is a must. If they don’t make the call, they should be signing up for your newsletter so you can continue to contact them to provide more info and yes continue to build trust.

There are somethings I think you should avoid:

Having a video or audio that starts talking as the page loads. It is very distracting
Worse yet is having music playing.
Having Google Ads on your site. People click those links and leave your site. You can have them if you have 300 pages of articles and already have the clients that you need.

If you really want more good info on creating your homepage and website start reading this Ebook – The Service Seller’s Masters Course.

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