It is no secret… the Value of Massage has been on a constant decline with the many massage franchises who keep lowering the price of massage creating the never ending price wars. $59.00 massages at Massage Envy, now $29 massages at Green Spa. $19 an hour at the Rub Club. When will it ever end? […]
The Future of the Massage Profession
In order to start planning for the future of the massage profession, it is important to learn where we have come and where we are currently at. Right now we need more younger massage therapists to step up and become leaders in the profession to direct our future. Most of what happens in the massage […]
Setting Your Massage Fees
Setting your massage fees is one of the most basic things yet the most complicated. You want to set your fees low enough so that you will get a steady stream of clients but not too high that you are not affordable by most people. You also want to be able to make a living, […]
Follow the Money
This information has been obtained from the 990 forms that non-profit organizations are required to submit each year to the IRS. I accessed these reports on Guidestar.com on 3/23/2018. I am not an accountant or financial expert of any kind. The main numbers that I find most interesting are the income from recertification, and approved […]
The Caring Business – how to make money and still care
One common theme I see in the massage profession is that many massage therapists think it is much better to care and charge less or not promote themselves enough so they have enough clients than to make money. Yup…me too. Been there, done that and still struggle with issues around making money myself. Who doesn’t? […]
Behind Closed Doors: The Sexual Assault Scandal in the Massage Profession
I have been watching the recent scandal with Massage Envy evolve and thought about a title all week. I can’t tell you how many times I revised this post going from anger to what can we do. If you haven’t been paying attention because you are busy massaging….. here’s the scoop. But before I write […]