Educating Massage Clients is one of the best ways to create awareness and acceptance about massage. Education is not talking at people telling them about massage, about what you can do and why they should get a massage. The root word of Education is the Latin word educare, which means to “draw out.” To educate, therefore, […]
Counter-transference for massage therapists
As a massage therapist, clients come to you to help them find a solution to a problem they are having – whether it is pain, stress, an injury or other disease. They are seeking an expert to help them with their condition. Whenever someone is seeking another for help, it creates a power differential in […]
How Can I Help?
How can I help? Stories and Reflections on Service” Is the title of a book by Ram Dass written about the helping professions. I was first introduced to this book in massage school in 1987 and read it through briefly and didn’t really think much of it. It is now the center of what is […]
Dating Massage Clients
What if you really really really fall head over heels for a massage client and go on to date them? What is happening is called counter-transference and it happens in every relationship really and is called projection in other relationships. Because you are meeting someone under the premise that you will provide massage therapy for […]
The Caring Business – how to make money and still care
One common theme I see in the massage profession is that many massage therapists think it is much better to care and charge less or not promote themselves enough so they have enough clients than to make money. Yup…me too. Been there, done that and still struggle with issues around making money myself. Who doesn’t? […]
Create Powerful Policies
Massage Cancellation and no show policies are perhaps the most important part of your massage business framework. Your business framework is what supports you in the process of doing business. These policies also bring up strong emotions and challenges in doing so. These policies can have an effect on your bottom line – as in […]