What is a modality? Taber’s Cyclopedic Medical Dictionary defines a modality like this: modality (mō-dăl′ĭt-ē)Definition(s):1. method of application or the employment of any therapeutic agent, device, or treatment.2. Any specific sensory stimulus such as taste, touch, vision, pressure, or hearing. physical agent modality A form of therapy used in rehabilitation that produces a change in soft tissue through […]
The Myth of the Ideal Massage Client
I first heard about the concept of the “Ideal Massage Client” in one of my early sessions with my supervision group in about 2001. Creating a vision of who your ideal client is and working towards having a massage business that is filled with clients who are all ‘ideal massage clients’ is just another form […]
Giving away free massage
Giving away free massage or massage done at a really reduced rate can bring up many issues for massage therapists. You have to take each situation and analyze what comes up for you around giving a free massage. Free or group discounted massage can be a great way to build your massage business but so […]
Groupon or not to Groupon – that is the question.
Groupon and group buying is becoming the new online marketing tool for many companies. The group buying process is offered by many companies like Groupon.com, livingsocial.com, amazon local and mycouponbuilder.com. (There are also many others!) Offering massage services through one of these companies can drive clients to your door but it can also be at […]
Teach Couples Massage Classes
Teaching couples massage classes is a great way to make extra money while also reducing the stress on your body. It is also a great way to get people touching each other more. I recently just taught my first individual class and I have to say it was one of the funnest (is that a […]
Massage Marketing Tips
Marketing Massage is a combination of knowing what it is that you do and what solution you provide for clients and letting them know about it. I am creating the biggest list of massage marketing tips for massage therapists to implement in starting and building their massage business. The thing about this list is that […]