Pandemic Pivot Idea. Local networks of massage therapists have been a driving force in moving the massage therapy profession forward. Back in 1943, small groups of massage therapists gathered in people’s homes to start what has now become the American Massage Therapy Association. (See history of AMTA-WA) The American Massage Therapy Association used to have […]
Charging what you are worth is BS
Where in the world has this idea of charging what you are worth or knowing what you are worth has come from? I see many massage therapists talking about it and high-fiving each other for every little thing that they do explaining that they now know their worth. It is BS. Somehow the idea that […]
The Meaning of Money
Money and how to create a solid massage business that keeps making money is one of the biggest challenges for massage therapists. The thing is that the meaning of money is so filled with so many old beliefs and emotional ties that it makes money look like the bad guy. People equate making money with […]